I found this short film on 'Creativity' and 'Influence' interesting. It's great - well worth a watch. Some good observations on what makes ideas spread and where creativity comes from. If you liked 'The Tipping Point' then this is more of that but from the horses mouths.
There's a line in it which says "Brands are established by doing great things... you can't fake it".
I had a conversation with a friend recently about personal branding. It's a phrase I hate. But I understand and accept that we all have our own and shape it in what we do. My issue is that when I see the phrase being used it's usually referencing ways to 'enhance yours in 3 easy steps'... or something along those lines. It's usually about people wanting to be someone else other than themselves.
I guess if someone came to me looking for advice on how to build their personal brand I'd give them a list similar to the one I used to give to aspiring DJs when I was one back in the day. It was a list with one instruction that simply said 'Play Great Records'. Forget the rest. Don't worry about the mixing, the headphones or the stickers on your record box. Play good records and the rest should follow. So if you're coming to me looking to enhance your personal brand my advice would be simple - 'Do great things - the rest will follow'.