I really like this. I've always loved watching films about things being made and always been secretly jealous of all those people who were great at tinkering.
Released in 1961 the first 3 minutes nails most of what you need to know about being creative. Quite simply 'we gather, we form and we fashion'. As the film says we begin by collecting materials. We may get rid of what isn't needed or add materials. We may combine materials. We then shape and finally add some finishing touches. That's it in a nutshell.
There is a lot written about the creative process (I'm ploughing through huge amounts of books and essays on the subject at the moment), and there are brilliant companies out there with great processes doing amazing things. Yet some of the best writing I've come across on the subject originates from a time before connectivity or colour TV.
In particular I'm talking about James Webb Young's 'A Technique for Producing Ideas', which was first published in 1965 and has been one of the most inspirational and influential books in the world of advertising. It's brilliantly concise and to the point. It's as relevant today as it was when first written and will continue to be for the next 100 years. You must read it.
In particular I liked this quote:
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject under the sun he could not easily get interested in - from say Egyptian burial customs to modern art. Every facet of life had a fascination for him. Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
Being interested is essential if you want to deliver interesting things. Without a huge desire to acquire knowledge you won't get much further than the 'gathering' stage of your creative process.
Here's a great Ted talk on Makers that I serendipitously stumbled across after watching American Makers.