3. The Final Image - Nice collection of images from the the final shots of some rather famous movies. There's a nice game in there somewhere.
4, Teller Speaks - Teller from Penn and Teller give a nice talk on repetition and intention.
5. Embrace Contraint - Seth Godin somewhat echoing a talk I gave on Wednesday about the value of restraint in creativity. Also worth checking this from Johnny Moore which looks at self imposed restraint in experimentation.
In amongst all the conversation around 'big brands not getting social objects' it occurred to me that the BBC has been in the business of social objects since its inception in 1922. If you ever need to convince a brand that social objects work tell them to take a good look at the BBC.
We originally brought people together around a wireless, then the TV and gave them something to talk about. From the first radio broadcasts to the Coronations, to the first Wimbledon and FA Cups shown on TV, Desert Island Discs, The Reith Lectures and Radio 1's Roadshows and Big Weekends, we gave people a reason to connect with others.
Around the watercooler, down the pub, in the playground people would share, debate or bond over content that challenged, provoked and stimulated intelligent minds. Then came the internet and social media which made talking and sharing a hell of a lot easier - but we know that the tools are never interesting, it's the social later that sits upon them that is. Thankfully our ROI is not measured in the number of followers we have on Twitter and Facebook - and never will - we measure our success in engagement.
Because we focus on people and not profit the idea of social objects comes easy to us. We have always placed a high value on the conversation that brings audiences together rather than being obsessed with the brand to customer schtik that other 'dinosaur' organisations continue to invest their energies in.
With an eye on the future, things are looking good too. As our archive grows and we continue chop all our content into easily found shareable chunks people with find new friends and conversations around the objects we throw out there. And like the Kula Ring these objects they share will continue to come second to the ceremony that surrounds the act of giving and receiving.
I love this video of W+K's John Jay that I found via Only Dead Fish. A lot of what he says had me thinking about how I might be perceived by my colleagues at the BBC and how I could have done more to change their perception over the years. Not that I'm complaining. I've been treated really well and like to think I've made my mark. I guess it's only natural to assume that there is more to you than what your work mates could ever be aware of - that you can do other things - perhaps had a greater impact in certain places.
"Sometimes in our industry we get siloed to death... The longer you work the more people want to put you in a silo so that they can define you by their terms. Our job is to never let anyone define who we are by their terms."
Having been there so long, and been content in my position, its only natural to find oneself siloed. That's one of the reasons I had to leave. I'm leaving without any clear idea of what it is I want to become, how I want the world to see me or what path my career will eventually follow. If I had to drop a cliche on it I'd say it is a case of me having to getting lost in order to find myself.
"One of the greatest challenges is to put yourself in cultures where you don't belong. Put yourself amongst people you don't normally hang out with. Get yourself out of your comfort zone culturally. I think that's very important."
Taking John's advice I intend to spend the next 12 months so far out of my comfort zone that I expect to wake up every morning in a cold sweat. From the middle of August I plan to do something different every day, make new friends from all over the world and immerse myself in new cultures. Blogging it all as I go of course.
5. The Walkman and the origins of cyberspace - As Russell points out Desert Island Discs has an incredible archive, with nuggets of brilliance hiding behind every palm tree. Here William Gibson talks about his vision of cyberspace springing from his experience of the Walkman
5. Wilderness Downtown: Ad or Art - Interesting discussion on whether the WIlderness Downtown video should have been eligible to compete for the Lion at Cannes. I particularly like the comments that it was 'unfairly cool'.