I love the idea that books now need trailers. I read so many books based on trailers I've stumbled across rather than reviews. Never a great fan of reviews. Recommendations yes, but not reviews.
I'm looking forward to getting stuck into Jonah Lehrer's new book 'Imagine' and wondering why I'm holding off putting the finishing touches to my own book on the same subject. I clearly need to give myself some restrictions to make sure it gets completed before I find myself back in work with no time to think. Perhaps I should make the trailer first detailing what's in the book and when it will be finished.
Sorry, just thinking out loud. Watch the trailer. Read the book. Feel free to let me know if there is any need for another book on the subject or if it has all been covered by writers who can actually write, unlike myself.