I'm going to be running a six week course at the Cornerhouse in Manchester on Where Ideas Come From. I've been running it at Shoreditch House in London over the last year and it's been great fun to be a part of. Wonderful conversations follow and people from all sorts of creative industries attend. If your job is about coming up with ideas there will be something in it for you.
We were never taught about ideas in school, we were just expected to have them without any guidance as to where they come from. Once I begain studying ideas I naturally got better at producing them. Seems obvious I know but schools, collleges and workplaces rarely teach you about ideas. They just drop you in a brainstorm with a few bogus rules and expect you to know how to do it. Personally, I don't think this is the best way of getting good ideas out of your teams. Give them the right tools and they'll be generating ideas 24/7.
The feedback I get after each session is almost always the same - "Why did nobody tell me this sooner?" and all I can answer is that I think it's because of the old myth that there are people who are good at ideas and people who are bad and that the bad ones can't become good. Which is total rubbish of course.
If you want a place on the course you can sign up here. It's for people of all ages and abilities. The lessons will be a mixture of light lectures, videos and conversations. If you can't get to the course but would like to me run a workshop for your company do get in touch.