Last night I spoke at a great event in Manchester about audeinces. I talked about the how they are in a constant state of flux and how you can never fully understand your audeince because they are constantly changing their behaviours. The best you can do is get amongst them rather than learning about them via powerpoint. The life of the parody video is a great example of this. Their place in fan culture fascinates me.
I was speaking to a group of students at Salford University earlier this month about the cultural value of parody videos. Even the terrible ones. I made the arguement that the really terrible ones may be more important than the really good ones.
Let me explain.
As I pointed out yesterday most people are waiting for permission to make their moves. As social creatures we take our cues from those around us. We are a nation that needs nudging. We like to copy. Mark Earl talks about this in his book 'I'll Have What She's Having'.