Hugh Garry

If you’re not doing some things that are crazy...

"And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory. Investors always worry, “Oh, you guys are going to spend too much money on these crazy things.” But those are now the things they’re most excited about—YouTube, Chrome, Android. If you’re not doing some things that are crazy, then you’re doing the wrong things".

Larry Page

Behaviours Kickstarting Revolutions

Whenever I talk to someone about new behaviours I'm usually met with a knowing nod of the head and the gesture of swiping thumb. As a smartphone owner it's no surprise. I probably make that gesture 20 to 30 times a day.

I recently read a book called 'Curious Ritals' which looks at the new physical behaviours that have resulted from our regular interactions with digital technology and devices. Behaviours such as 'The Baboon's Face' - holding your hand over your mouth so that people can't hear your phone conversation, or 'The Periscope' - that 'holding the phone high' thing people do at gigs to make videos they'll never watch. It made me realise how many there are and how seamlessly they become common rituals. We become fluent without realising we'd gone through any kind of learning process.

What fascinates me is how these simple new rituals or behaviours can trigger revolutions. Let me explain. I've been going to SXSW for years and gotten somewhat weary of people talking up average apps as 'The New Twitter'. This usually happens because people need to justify their expense account to their boss when they get back.

But this year was different. All the talk in all the bars of Austin was not about the latest app. This year was all about hardware. I'll say that again. HARDWARE. How the hell did that happen? How did SXSW make such a giant turn in just 12 months?

There was a keynote from Julie Uhrman, founder and CEO of Ouya, the $99 games console that threatens to disrupt the console monopoly. Then there was the Keynote from Makerbot's Bre Prettis. Having created the affordable 3D printer they now have a 3D scanner to add to their ecosystem. Then there was Memoto. A life documenting device that hangs around your neck taking a photo every few minutes.

So what was the common factor and what is the behaviour driving this shift from apps to hardware? Simple. The common factor is Kickstarter and the new behaviour is pledging. Kickstarter is changing everything. At SXSW Film 25% of the movies shown were Kickstarter funded.

Earlier this year Kickstarter products were stealing the limelight from the Sonys and Samsungs at CES. The Pebble and Cuckoo watches, the VR goggles Oculous Rift and the smart skateboard ZBoard were just a few to be raved about. All Kickstarter projects. All possible as a result of a new behaviour that sees people investing in products they want to use.

These new behaviour revolutions have been happening since we first worked out how to use a browser, how to send an email, how to bid on Ebay, how to upload a video to Youtube, how to build a social graph, how to write in 140 characters, how to download an app, and so on. New services or products come along and if the reward is high enough we'll learn the new behaviour.

I used to work in radio and the big advantage we thought we had over TV was that you can listen to the radio whilst watching another screen, something you couldn't do whilst watching TV. And then the screens got smaller shifting from desks to laps to hands. The behaviour of second screening sneaked into our living rooms and TV got new wings.

So what are the new behaviours that might kickstart a revoloution soon? I wish I had the answer for you, but I don't. Instead here are a few simple questions you might want to ask yourself:

What are the new tools or services you and your friends are using? Look to friends who aren't working in the same line of work?

What new behaviour is responsible for the success of that service? Such as 'Pinning' on Pinterest?

What are you starting to notice people doing that maybe you're not? In fashion they say that when you notice something 3 times it's a trend?

What are the new phrases people are using? When a behaviour needs a name it's officially become 'a thing'

 

The Descriptive Camera

 

So simple, very brilliant. Watch the video and find out more about it here.

Lean Startup: From the boardroom to the Whitehouse (SXSW12)

The Mind & Consciousness As an Interface (SXSW12)

Abundance: The Future Is Better Than You Think (SXSW12)

Invention & Inspiration: Building a Better World (SXSW12)

Can Printed Electronics Save the Music Industry? (SXSW12)

Fancy a pint Louis?

Last night I downloaded the new live show from comedian Louis CK. It's very good. The whole project is self produced. The film is DRM-free and cost just $5. Amazing. It's great to see an performer breaking away from traditional distribution models. Trying something new. Mucking about with his content.

As a comedian there's something about the tone of Louis that I love. You could easily see yourself having a chat with him over a pint in your local. I've had a lot of conversations recently about how hard it is to get the right tone for your platform of choice. It took Ira Glass more than 8 years to find his voice for radio. Some people are still trying to master their telephone voice. So it's not surprising that organisations struggle to know how to speak using new platforms. Louis seems to have nailed it with his journey into digital downloads. This kinda made me want to tell the world to download it too.

To those who might wish to “torrent” this video: look, I don’t really get the whole “torrent” thing. I don’t know enough about it to judge either way. But I’d just like you to consider this: I made this video extremely easy to use against well-informed advice. I was told that it would be easier to torrent the way I made it, but I chose to do it this way anyway, because I want it to be easy for people to watch and enjoy this video in any way they want without “corporate” restrictions.

Please bear in mind that I am not a company or a corporation. I’m just some guy. I paid for the production and posting of this video with my own money. I would like to be able to post more material to the fans in this way, which makes it cheaper for the buyer and more pleasant for me. So, please help me keep this being a good idea. I can’t stop you from torrenting; all I can do is politely ask you to pay your five little dollars, enjoy the video, and let other people find it in the same way.

Love the line 'Please help me keep this being a good idea'. I admire his honesty and uncertainty and hope that he manages to retain that tone when his good idea becomes a much bigger idea. 

Welcome to our world

As 2009 drew to a close I came across an article in magazine asking lots of smart people the question 'What has been the icon of the first decade of the 21st century?' If my memory serves me well I think the consensus was the iPod.

I never get asked those questions, probably because I'm not one of those very smart people. If I had my answer would have been 'the pixel'. All the big moments of that decade I recall as heavily pixelated footage.

Before then the pixel went pretty much unnoticed. The only people that really paid attention were those whose job it was to make sure they remained invisible.

Then came the internet, then camers in phones. With them the border control dropped. Anyone could create and share media, flaws and all. The best camera was the one you had with you. Pixelated footage began to creep from the internet to the TV. On the news or as a new form of late night entertainment on Channel 4. The big pixels were there for everyone to see. Pixels or not, Charlies finger would have remained bitten and the planes still hit the tower. We watched. And not a single person complained. 

Soon they became part of a visual language that told us something was authentic, not something faked by big media to look 'viral'. For a moment big media really did believe there was a viral look. The pixel became a part of something that was 'made', as opposed to high definition perfection that suggests something just appears by magic. Not a suggestion of process. No working out in the margins. 

So I was delighted when I stumbled across James Bridle's talk about 'The New Aesthetic. It's a really interesting look at how pixels are spilling into our world. I don't want to say anything more other than 'just watch it'. It's wonderful.