Last weekend we went to the T In The Park festival in Scotland and did some digital shout-outs via Twitter and Facebook. The idea was to get photos of our audience's favourite bands holding up hand written personalised 'shouts outs' to our followers. It went something like this...
When the digital world and the 'real world' collide in real-time like this I get a little giddy, even more so when some major stars began playing the game. The result looked something like this. Here's heartthrob Jared Leto from 30 Seconds To Mars rewarding our audience with some Leto Love...
And the reactions went something like this...
And some people liked it for other reasons...
So, our audience told us who they liked, we got photos of them saying 'hello' back, they felt amazing and told all their friends. We rewarded the love of our 1000 True Fans with a digital autograph.
Three days later Old Spice owned social media with a brilliant follow-up to their genius advert. The shirtless Old Spice man asked you to submit questions to which he would respond... personalised and in real time. The results were incredible. Demi Moore, Ashton Kutcher, Jason Calacanis, Kevin Rose, Perez Hilton, Ellen Degeneres, Christine Applegate, Biz Stone and more scrambled to get their questions answered. His responses were hilarious and the tidal wave of retweets shook the foundations of Twitter for 24 hours.
A great campaign, executed brilliantly. You can read more about how it was here.
Great men always have their own unique charm, besides is to let the audience like TV role, especially need personality is bright.
Posted by: Jordan 1 | August 07, 2010 at 04:48 AM