Great video to demonstrate the theory that people will change their routines if you make the alternatives fun.
Sounds like common sense but faced with the design dilemma of style over functionality 'fun' rarely gets a look in. It's a real pity when you consider the impact this approach could have on designing to combat climate change. Is there a 'fun' element that can be designed into appliances when they are switched off? Imagine if simple daily routines like walking or cycling rather than driving could be made more fun by experiences such as this...